What is Media-Scape?

It has always been the driving spindle and elixir of avant-garde art to condense intellectual trends, social developments and technical innovations into an up-to-date interpretation of reality. Media-Scape focuses critically on these developments, their pre-history and their future perspectives. The concept of current trends, historical passage and future visions are presented through lectures, film and video screenings, exhibitions and performances. Held in reference to the historically pivotal symposia "Dialogue with the Machine" (Zagreb 1969) and "Television Today" (Zagreb 1972) in coalescence with the important contributory role Zagreb has made to the visual arts and design in general, Media-Scape marks the necessity of a human-shaped media-landscape to present concepts, ideas and artistic reflections in the new and emerging discipline of media art. In May 1991, during the international CAD forum, (symposium for architecture and design), media-artists and theoreticians came together for the first time to discuss the role of new media in their artistic work and the need for a continuing dialogue. Out of this came the idea of what is today called Media-Scape.

From 1993 to 1999 Media-Scape was taking a place in Zagreb, in Museum Mimara (1993), Multimedia Centar (1994), Society of Croatian Artists (1995), Museum of Contemorary Art (1996-1999). The most profiled personalities in helping Media-Scape to curate were Bojan Baletic (University Zagreb, School of Architecture) and Mladen Lucic (Museum of Contemporary Art Zagreb).

Since 2006 Media-Scape also took a place in Berlin, at the Galerie der Kuenste (GdK), under the title "Strictly Berlin". This is a collaborative work together with many artists living temporary or permanently in Berlin, who show their works using media art. Artistic Director of GdK Noam Braslavsky is helping this project to be realised.

In the same year 2006, Media-Scape moved to the Croatian town Novigrad / Cittanova in Istria /Croatia, and continued the event in the following 2007.
Co-initiators and co-curators of Media-Scape in Novigrad is Jerica Ziherl, art historian, director and curator of the Gallery RIGO and of the newly opened Museum Lapidarium and Niksa Gligo, professor at the Music Academy of Zagreb University, and one of the most prominent organizers in the best year of Music Biennale in Zagreb.

Founders, organizers and curators Ingeborg Fülepp and Heko Daxl